All about the Sunderland AFC Heaven Branch

We are a group of passionate football fans who share a common love for Sunderland football club. We believe that football can bring people together, foster friendship and promote healthy lifestyles in the toughest times. That is why we have created this community, where we can support each other with the loss of a loved one from the point of funeral arranging to the days and months afterwards.


One of the most challenging experiences in life is coping with the loss of a loved one. It can be overwhelming, lonely, and painful. That’s why we created a group that navigates  grief after losing a loved one where the central thing in their life was Sunderland football club.  We have a monthly peer group that meets regularly to offer comfort, compassion, and connection. We also provide resources, information and guidance when a family join their loved one to the branch. We maintain a memorial area by the stadium of light where people go to reflect, lay ashes as well as memory pebbles.  No matter the age, gender or religion if someone has lost either a spouse, a parent, a child, a friend or anyone else the group brings people together.


If you are here because you have lost a loved one who loved the lads, we wish to send our deepest sympathies at this horrible time. We are the Sunderland heaven branch, and we exist to remember fans we lose but also support families and friends who are grieving them.



We are proud to say we are supported by a wonderful organisation called Impact Northeast Counselling Service 

Keeping Memories Alive..

This branch aims to offer comfort to people left behind that their loved ones are still remembered, and they remain part of their beloved club. Our loved ones will never be forgotten while we share stories, memories, and photographs and celebrate anniversaries.


We invite you to join our Facebook page which is a safe secure place where we support each other and celebrate our loved ones who are no longer with us. Here you will also find up-to-date information on news and activities. Come follow us at SAFC Heaven Branch Facebook

We fundraise to keep what we offer free to our fans.


If you require information about the following, please contact us via our contact page.

  • Funeral flags
  • Flowers
  • SAFC Forever in our Hearts monthly group
  • Pitch clippings.
  • Memorial area.
  • Memory pebble painting sessions
  • Branch pin badges
  • Ashes Jewellery

The below video shows how much we grew as a group in 2023 …