SAFC - Forever In Our Hearts Bereavement Group

Losing a loved one is never easy, but finding comfort and support in a community of people who understand your pain can make the journey a little less lonely. Our group is dedicated to helping you remember and celebrate the lives of your loved ones who were also passionate Sunderland fans. We understand the unique bond that comes with being a part of this football club, and we want to provide a safe and supportive space for you to share your stories, memories, and grief. We hope that by coming together as a community, we can find comfort and healing in our shared experiences.


Sharing stories and memories can help keep the memory of loved ones alive and create a sense of inclusion for Sunderland fans. By sharing stories and memories, we can keep the spirit of our loved ones alive and continue to feel their presence in our lives. It also allows us to connect with others who have gone through a similar experience, which can be comforting and healing. In the case of Sunderland fans, sharing stories and memories about their loved ones who were also passionate about the football club can help keep their memory alive within the community and allow others to feel connected to them through their shared love of the club

About the Group

With a recent successful grant from The National Lottery, we are expanding what we offer in terms of specialist support. As well as 1-1, in-person and virtual counselling support we are using part of the funding part to form a specialist bereavement group with I.M.P.A.C.T Northeast.  

The group is a supportive space for those who have experienced the loss of a loved one and will be run by counsellors from I.M.P.A.C.T.Northeast.It will offer a compassionate environment where members can share their experiences, feelings and challenges related to grief.The structure of the group will vary with some focusing on open discussion while others may incorporate activities or guest speakers to aid in the healing process.The primary goal  is to provide comfort and a sense of community to those navigating the complexities of loss.



The group meets the last Friday of each month.

Starting 31st May

1230-2.30 pm,  15 Norfolk Street



This group runs alongside our other group where we hold various activities.  So far we have had activities such as a history talk, arts & crafts, Jewellery making, a ukulele workshop and mindfulness sessions.It’s important to remember that our groups are a safe and respectful space for everyone to share their stories and memories. To participate, everyone must treat each other with kindness and respect.   This means refraining from any hurtful or insensitive comments and being mindful of the emotions of others. By creating a supportive environment, we can all feel comfortable sharing our experiences and finding solace in one another.

About The Name

Our members voted for the name of the group which we believe genuinely represents the passion and dedication people have in their hearts for Sunderland. SAFC Forever In Our Hearts was the clear winner throughout the voting process and we believe it captures our love for our team and our commitment to supporting them not only in life but for eternity.

About the Logo

Our group logo was put to a vote by our members on Facebook, and we received an astounding 1,000 votes. The old ship design was a unanimous choice as it reminded everyone of our city’s rich shipbuilding heritage, the iconic bridges over the River. The logo was then made into our third branch pin badge. 


Please head to our Activities page to learn more about what our group do together. 


Where We Meet

SAFC – Forever In Our Hearts meets at:

15 Norfolk Street