About Us
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- About Us
We help navigate grief after losing a loved one where the central thing in their life was Sunderland Association Football Club.
About Our Branch
We’re a group of Sunderland supporters who came together to help families through one of the hardest experiences anyone can face: losing a loved one who lived and breathed SAFC. We support families from the practicalities of arranging a funeral right through to the weeks and months that follow, when the crowds have gone home but the grief is still very real.
Everything we do is completely free, made possible only by the families and fans who believe in us and keep this branch going.
We run a monthly peer‑support group where people can talk, listen, or simply sit with others who understand. We also run a range of therapeutic groups and activities delivered by qualified counsellors, giving families a safe space to reflect, heal, and find their feet again. When a family joins their loved one to the branch, we offer guidance and support, and we maintain the memorial area by the Stadium of Light — a place to reflect, lay ashes, leave memory pebbles, and stay connected to those no longer with us.
No matter someone’s age, background, or who they’ve lost — a partner, parent, child, friend — this community brings people together.
If you’re here because you’ve lost someone who loved the lads, we send our deepest sympathies. The Sunderland Heaven Branch exists to remember the fans we lose and to stand beside the families and friends grieving them.
We’re also proud to work with some of the best support services in the city, including https://revivor.co.uk/ and https://neurokindcounselling.co.uk/, ensuring families receive specialist, high‑quality care when they need it most. The National Lottery helped kick off our work, and that early support means we can now continue delivering this help with the right expertise, compassion, and professionalism behind us.
We understand different faiths may not recognise Heaven. We discussed this with various fans and sought the advice of club chaplain Marc Lyden Smith and are happy that using the word Heaven would be accepted in the way it’s meant, offering comfort and being inclusive to all.
The branch welcomes all no matter their age, gender, ethnicity or faith. the one thing we all have in common is the love of our club.
Branch Formed
SAFC Heaven Branch formed on 1 December 2022
1st Year Annivesary
At the end of our full first year, we had welcomed 98 Eternal Members
2nd Year Celebrations
Another 105 branch members joined. Lottery grant received for £11,000
3rd Year Annivesary
Branch boasts 300 Eternal Members, and 7 volunteers
